But before all this occurs, the world eagerly awaits, year after year for the folks from Cupertino to take the stage and unveil the magic. Yes, MAGIC is what the fans, tech nerds, glittery geeky eyes look for. A magical launch is part of the Apple aura. That is a tradition that the legendary Steve Jobs established and a legacy he has left behind – the man bettered himself each time he took the stage. It has, however, been a while since Jobs left the mortal world. And he left pretty big shoes (sneakers?) to fill – so big that not one but many are attempting to fill them. Just how well are they succeeding? How has Apple’s latest iPhone launch been? Would Jobs have done it differently? Are things better or worse? How much has changed? It would take a long time to answer all of those questions, but almost a week after Apple’s latest event, here are five areas where I feel the big A might have stumbled during its latest event: This is not a criticism of Apple, a company which we respect. The legacy that Jobs left behind is a not easy to carry forward. But it nevertheless is a challenge that the leadership needs to address. The products will continue to sell thanks to the amazing design, research, product and sales teams nonetheless. But for many Apple fans, the launch event too was a part of the package that provides the product. After all, that is where the inspiration starts, that is where the heart resides – to know why they did what they did. Apple covered the “What” very efficiently at the recent launch. What we missed was the “Why.” An irony when you consider that this is one of the companies Simon Sinek referred to as among those that started with why!
